I Design Products That Solve Business Problems, Not Just Screens.
From product strategy and UX research to scalable design systems and developer-ready interfaces, I help startups turn complex ideas into products people understand, adopt, and enjoy using.
• Available for New Projects
Over 40 Clients × Senior UX Designer × 8+ Years of Experience
Recent Works
Greenchoice
2024
Role
Senior Designer
Services
E-commerce, Website Design
Designed an eco-friendly e-commerce platform focused on making sustainable shopping intuitive through a clean interface, streamlined product discovery, and a conversion-focused user experience.
ProjectFlow App
Year
2024
Role
Senior UX Designer
Services
Saas Web App
Designed a SaaS project management platform that streamlined team collaboration, task management, and workflow organization through an intuitive, user-centered experience.
Audio Mind
Year
2024
Role
Senior UX Designer
Services
Web Design, Art Direction
Designed an audiobook platform that made discovering, listening, and managing audiobooks effortless through intuitive navigation and a distraction-free user experience.
(hello)
I simplify complex ideas into intuitive digital experiences.— with clarity, speed, and no drama.
UX Strategy • Product Design • Design Systems • User Research • Prototyping
What They Say
(Services)
What I Do
UX Research
Great products begin with understanding people. I use research, competitive analysis, usability testing, and journey mapping to uncover opportunities that reduce friction and create intuitive user experiences.
Visual Identity • Style Guide • Brand Strategy • Design Systems
Design Systems
I create scalable design systems that keep products consistent, improve collaboration, and accelerate development. From design tokens to reusable components, systems are built for long-term growth.
Logo Concepts • Mark Design • Typography • Brand Marks
Conversion-Focused Websites
I design websites that communicate clearly, build credibility, and convert visitors into customers. Every layout is optimized for usability, performance, accessibility, and search visibility.
Landing Pages • SaaS Websites • Portfolio Websites • Responsive Design • CRO
Design Audits
I evaluate existing products to identify usability issues, accessibility gaps, and design inconsistencies. Every audit includes actionable recommendations backed by UX principles and industry best practices.
UX Audit • Accessibility Review • Design QA • Heuristic Evaluation • CRO Analysis
(About me)
I'm Jay
Product Designer, UX Researcher & Product Builder
I help businesses transform ideas into digital products that are intuitive, scalable, and built around real user needs. Over the past seven years, I've worked across SaaS, fintech, e-commerce, and service industries—combining UX research, product strategy, interface design, and design systems to create experiences that improve both user satisfaction and business outcomes.
Independent Product Designer & UX Researcher
2025 – Present
Leading end-to-end product design for startups and businesses, from research and strategy to prototyping, usability testing, and developer handoff.
Creator, Design Pro Grid
2025 – Present
Designed, developed, and launched a commercial Figma plugin focused on design systems, accessibility, typography, design tokens, and UI productivity.
Senior UX Designer
ByteShift Technologies • 2018 – 2024
Advanced from UX Design Intern to Senior UX Designer while contributing to product strategy, UX research, interaction design, and high-fidelity interfaces. Led initiatives that improved user engagement, reduced bounce rates, increased conversions, and strengthened collaboration between design, product, and engineering teams.
